Ngokwemininingwane yakamuva evela kwi-National Bureau of Statistics, kusukela ngoJanuwari kuya ku-Ephreli 2019, ukuthengiswa kwezitolo ku-inthanethi ku-inthanethi kufinyelelwe ama-3,043.9 yulion, ukunyuka konyaka ngo-17.8%. Phakathi kwazo, ukuthengiswa kwezimpahla eziku-inthanethi kwempahla engokwemvelo kwakungu-2,393.3 billion yuan, ukukhuphuka kwama-22.2%, accounting ngo-18.6% wokuthengiswa okuphelele kwempahla yabathengi bezenhlalo
Eminyakeni yamuva, imboni yezitolo eziku-inthanethi iye yachuma. Ukusuka ezingosini zasendlini, ukuthuthukiswa kwedijithali, ukuthuthukiswa kwasekhaya, okokugqoka kanye nezingubo zokudla okusha, impahla yehhovisi, njll. Ikhuthaze kakhulu ukuthuthukiswa kwawo wonke imboni yezembatho online.
Ngasikhathi sinye, izitolo eziku-inthanethi zaseChina zingene "ekusetshenzisweni okusha kwe-ERA" yomkhiqizo, ikhwalithi, eluhlaza okotshani kanye nohlakaniphile. Ukukhula okuqhubekayo komnotho wokusebenzisa okufuywayo kudonsa ukuthuthukiswa okuqhubekayo kokuthengiswa okuphezulu kwekhwalithi ephezulu, kanye nokukhuphuka okusheshayo kwezimboni ezintsha, amafomethi amasha namamodeli amasha. Ukuthengisa okuku-inthanethi akumane kube nomphumela wokushayela oqinile kuphela emnothweni waseChina, kepha futhi kuhlangabezana nezidingo ze-Multi-Level and Diverfied of Consumer Amaqembu abathengi, futhi kuphinde kudale amandla okusetshenziswa kwabahlali.
Ngokombono wokuthengisa okuthengiswayo kwemboni yezimonyo: Ngo-Ephreli 2019, ukuthengiswa kwezimonyo ze-National Cosmetics kwakungama-21 billion yuan, ukunyuka konyaka oneminyaka engu-6,7%, futhi izinga lokukhula lihamba kancane; Kusukela ngoJanuwari kuya ku-Ephreli 2019, ukuthengiswa kwezimonyo ze-COSMETICS kwakunguYuan ongu-96.2 billion, ukwenyuka konyaka ongama-96.2 billion yullion. Qhathanisa nokwanda kwe-10.0%.
Ukwahlulela esimweni esithengisa online semboni yamasudi okunakekela isikhumba Phakathi kwazo, isabelo semakethe samasethi wokunakekelwa kwesikhumba ngemuva kokuqhubeka nokuhlala isikhundla esiphezulu, ukubalwa kwe-5.1%. Okwesibili, imakethe ye-SK-II yabalwa ngo-3.9%, isesibili lesibili.
Ngokombono wesigaba sezimonyo, imakethe yezimonyo zezwe lami ikhombisa izici ezihlukile zesifunda. Ezweni lami, usayizi wemakethe wemikhiqizo yokunakekelwa kwesikhumba Ama-51.62% wemikhiqizo yamakhemikhali yansuku zonke, ecishe ibe kabili ngokwesilinganiso somhlaba. Kodwa-ke, ukufunwa kwabathengi baseChinese kwezimonyo zemibala nemikhiqizo yamakha kunokwehlisa kakhulu kunesilinganiso somhlaba. I-Global Colour Coosmetics Isigaba Isigaba sama-14%, kanye nezwe lami le-9.5% kuphela. Ama-akhawunti wesigaba se-Global Perfume Global Akhawunti cishe nge-10.62%, ngenkathi izwe lami lingu-1.70% kuphela. . Idatha evela eSikhungweni Sokucwaninga Ngezimboni Zebhizinisi laseChina ibikezela ukuthi ngasekupheleni kuka-2019, usayizi wemakethe ophelele wemikhiqizo ye-My Country Care Product yemikhiqizo yezwe kulindeleke ukuthi weqe i-yuan eyizinkulungwane ezingama-200.
Umkhuba Wezokuthuthukiswa Kwezimboni
Ukufika kokusetshenziswa kokusetshenziswa kwenze abathengi bakhongele ukunakwa okwengeziwe kwekhwalithi yomkhiqizo, futhi bazimisele ukukhokhela imikhiqizo esebenza kabi. Njengamanje, izinhlobo zamazwe omhlaba zihlala zisebenza ngokuqinile emakethe ephezulu kakhulu, futhi izinhlobo zasekhaya zaseChinese zifuna ukuthola imakethe eqinile futhi zidinga ukusebenza kwezindleko eziphakeme ukuthola ukuqashelwa kwabathengi. Ngemuva kokungena ku-2016, igama elithi "Imikhiqizo emisha yasekhaya" seliphenduke umkhombandlela ophisheke yimikhiqizo yaseChina.
Hhayi imboni yezokukhiqiza yaseChina kuphela, kodwa futhi nasembonini yezimonyo zaseChina, izinhlobo zomkhiqizo wezimonyo zasekhaya sezibuyele ekuhambeni komkhiqizo omusha wasekhaya. Esikhathini esizayo, imikhiqizo yasekhaya yasekhaya ingabamba imakethe ngosizo lwekhwalithi ephezulu namanani aphakathi.
Eminyakeni engu-5 kuye kwayi-10, izinhlobo zendawo zizokhuphuka kancane kancane, futhi imikhiqizo yendawo emakethe yezimonyo zasekhaya kulindeleke ukuthi ithathe imikhiqizo yakwamanye amazwe. Kunamathuba amaningi entuthuko emikhiqizo yendawo efana ne-Herbor, Hanshu, ePechoin, neProya.
Isikhathi sePosi: Aug-23-2022
