Ngokwemininingwane yakamuva evela ku-National Bureau of Statistics, kusukela ngoJanuwari kuya ku-Ephreli 2019, ukuthengiswa kwezitolo eziku-inthanethi kuzwelonke kufinyelele kuma-yuan ayizigidi eziyizinkulungwane ezingu-3,043.9, okuwukunyuka konyaka ngo-17.8%. Phakathi kwazo, ukuthengiswa kwezimpahla ezibonakalayo ku-inthanethi bekungama-yuan ayizigidi eziyizinkulungwane ezingama-2,393.3, okukhuphuke ngo-22.2%, okubalelwa ku-18.6% yenani eliphelele lokuthengiswa kwempahla yabathengi bezenhlalo.
Eminyakeni yamuva nje, imboni yokudayisa nge-inthanethi iye yachuma. Kusukela kumishini yasendlini, idijithali ephathwayo, ukuthuthukiswa kwekhaya, izingubo zokugqoka kanye nezingubo kuya ekudleni okusha, izimpahla zasehhovisi, njll., ukufakwa kwesigaba sokuthengisa okuku-inthanethi kunwetshwe ngokuqhubekayo, isigaba sithuthukiswe ngokuqhubekayo, futhi imikhiqizo evelayo isidumile. Kukhuthaze kakhulu ukuthuthukiswa kwayo yonke imboni yokudayisa nge-inthanethi.
Ngaso leso sikhathi, ukuthengiswa kwe-inthanethi kwe-China kungene "enkathini entsha yokusetshenziswa" yokubeka uphawu, ikhwalithi, eluhlaza kanye nobuhlakani. Ukukhula okuqhubekayo komnotho wokusetshenziswa kwasekhaya kuqhuba intuthuko eqhubekayo yokudayisa ku-inthanethi okuseqophelweni eliphezulu, kanye nokukhula ngokushesha kwezimboni ezintsha, amafomethi amasha namamodeli amasha. Ukuthengisa nge-inthanethi akugcini nje ngokuba nomthelela oqinile emnothweni waseShayina, kodwa futhi kuhlangabezana nezidingo zamazinga amaningi nezinhlobonhlobo zamaqembu abathengi, futhi kuphinde kudalule amandla okusebenzisa abahlali.
Ngokombono wokuthengisa okudayisa embonini yezimonyo: ngo-Ephreli 2019, ukuthengiswa kwemikhiqizo yezimonyo kuzwelonke bekungama-yuan ayizigidi eziyizinkulungwane ezingama-21, ukukhuphuka konyaka ngo-6.7%, futhi izinga lokukhula lehla; kusukela ngoJanuwari kuya ku-April 2019, ukuthengiswa kwemikhiqizo yezimonyo kuzwelonke bekungama-yuan ayizigidi eziyizinkulungwane ezingama-96.2, okuwukunyuka konyaka ngonyaka ngama-yuan ayizigidi eziyizinkulungwane ezingama-96.2. Uma kuqhathaniswa nokwenyuka ngo-10.0%.
Uma sibheka isimo sokudayisa esiku-inthanethi semboni yesudi yokunakekelwa kwesikhumba: izinhlobo ezingu-TOP10 zesudi yokunakekelwa kwesikhumba ezithengiswa ku-inthanethi ngo-Ephreli 2019 yilezi: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. Phakathi kwazo, isabelo semakethe samasethi okunakekelwa kwesikhumba ngemuva komkhiqizo siqhubekile sithatha isikhundla esiphezulu, sibalwa ku-5.1%. Okwesibili, imakethe ye-SK-II ibalwa ku-3.9%, isendaweni yesibili.
Ngokombono wesigaba sezimonyo, imakethe yezimonyo yezwe lami ibonisa izici zesifunda ezihlukile. Ezweni lami, usayizi wemakethe wemikhiqizo yokunakekelwa kwesikhumba wenza u-51.62% wesamba semikhiqizo yansuku zonke yamakhemikhali, cishe kabili isilinganiso somhlaba. Nokho, isidingo sabathengi baseShayina sezimonyo ezinemibala nemikhiqizo yamakha siphansi kakhulu kunesilinganiso somhlaba. Isigaba sezimonyo ezinemibala yomhlaba wonke sibalwa ku-14%, kanti izwe lami lingu-9.5% kuphela. Isigaba samakha omhlaba silinganiselwa ku-10.62%, kanti izwe lami lingu-1.70% kuphela. . Idatha evela e-China Business Industry Research Institute ibikezela ukuthi ekupheleni kuka-2019, usayizi wemakethe jikelele wemboni yemikhiqizo yokunakekelwa kwesikhumba yezwe lami kulindeleke ukuthi udlule ama-yuan ayizigidi eziyizinkulungwane ezingu-200.
I-Industry Development Trend
Ukufika kokuthuthukiswa kokusetshenziswa kwemikhiqizo kwenze abathengi banaka kakhulu izinga lomkhiqizo, futhi bazimisele kakhulu ukukhokhela imikhiqizo eyongayo. Njengamanje, amabhrendi wamazwe ngamazwe ahlala emakethe esezingeni eliphezulu, futhi ama-brand endawo aseShayina afuna ukuzuza imakethe eqinile futhi adinga ukusebenza kwezindleko eziphezulu ukuze athole ukuqashelwa kwabathengi. Ngemuva kokungena ku-2016, igama elithi "imikhiqizo yasekhaya emisha" seliphenduke isiqondiso esilandelwa yimikhiqizo yaseShayina.
Akuyona nje imboni yokukhiqiza yaseShayina kuphela, kodwa nasembonini yezimonyo yaseChina, izinhlobo zezimonyo zasekhaya nazo sezisungule umnyakazo omusha wemikhiqizo yasekhaya. Ngokuzayo, imikhiqizo yendawo yaseShayina ingase ibambe imakethe ngosizo lwekhwalithi ephezulu kanye nezintengo ezimaphakathi nebanga.
Eminyakeni emi-5 kuya kweyi-10 ezayo, imikhiqizo yasekhaya izokhuphuka kancane kancane, futhi imikhiqizo yasekhaya emakethe yezimonyo yasekhaya kulindeleke ukuthi ithathe indawo yemikhiqizo yangaphandle kancane kancane. Kunamathuba amaningi okuthuthukiswa kwemikhiqizo yasendaweni efana neHerborist, Hanhu, Pechoin, kanye neProya.
Isikhathi sokuthumela: Aug-23-2022
