Ngokutsho kwedatha yamva nje evela kwi-National Bureau of Statistics, ukususela ngoJanuwari ukuya ku-Epreli ka-2019, intengiso ye-intanethi yelizwe ifikelele kwi-3,043.9 yeebhiliyoni zeeyuan, ukunyuka konyaka-ngonyaka nge-17.8%. Phakathi kwazo, ukuthengiswa kwezinto eziphathekayo kwi-intanethi kwakuyi-2,393.3 yeebhiliyoni zeeyuan, ukwanda kwe-22.2%, kubalelwa kwi-18.6% yokuthengiswa kwempahla yabathengi bezentlalo.
Kwiminyaka yakutshanje, ishishini lokuthengisa kwi-intanethi liye laphumelela. Ukusuka kwizixhobo zasekhaya, idijithali ephathwayo, ukuphuculwa kwekhaya, iimpahla kunye nempahla ukuya kukutya okutsha, izixhobo zeofisi, njl.njl., icandelo lokuthengisa kwi-intanethi liye landiswa ngokuqhubekayo, icandelo liye laphuculwa ngokuqhubekayo, kwaye iimveliso ezivelayo ziye zaduma. Ikhuthaze kakhulu uphuhliso lweshishini lonke lokuthengisa kwi-intanethi.
Ngelo xesha, i-intanethi ye-intanethi ye-intanethi ingene "kwixesha elitsha lokusetyenziswa" lokubeka uphawu, umgangatho, uhlaza kunye nobukrelekrele. Ukukhula okuqhubekayo koqoqosho lwasekhaya kuqhuba uphuhliso oluqhubekayo lwentengiso ye-intanethi ekumgangatho ophezulu, kunye nokunyuka ngokukhawuleza kwamashishini amatsha, iifomathi ezintsha kunye neemodeli ezintsha. Ukuthengisa nge-Intanethi akunempembelelo enamandla yokuqhubela phambili kuqoqosho lwaseTshayina kuphela, kodwa ikwahlangabezana neemfuno zamanqanaba amaninzi kunye neendidi ezahlukeneyo zamaqela abathengi, kwaye iphinda iveze amandla okusetyenziswa kwabahlali.
Ukusuka kwimbono yokuthengiswa kweentengiso kwishishini lezinto zokuthambisa: ngo-Epreli 2019, intengiso yezizwe ngezizwe yokuthengisa izithambiso yayiyi-yuan eyi-21 yeebhiliyoni, ukunyuka konyaka-ngonyaka kwe-6.7%, kwaye izinga lokukhula lancipha; ukusuka ngoJanuwari ukuya ku-Epreli ka-2019, intengiso yezithambiso zelizwe ibiyi-96.2 yeebhiliyoni zeeyuan, ukonyuka konyaka ngonyaka nge-96.2 yeebhiliyoni zeeyuan. Xa kuthelekiswa nokunyuka kwe-10.0%.
Ukujonga imeko yokuthengisa kwi-intanethi yeshishini lesuti yokhathalelo lwesikhumba: i-TOP10 brand ye-skin care suit yentengiso ye-intanethi ngo-Epreli ka-2019 zezi: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. Phakathi kwabo, isabelo semarike yeeseti zokunakekelwa kwesikhumba emva kwe-brand saqhubeka nokuhlala kwindawo ephezulu, kubalelwa kwi-5.1%. Okwesibini, imarike ye-SK-II ibalwa kwi-3.9%, ibeka okwesibini.
Ngokwembono yodidi lwezithambiso, imarike yezithambiso yelizwe lam ibonisa iimpawu zengingqi ezahlukeneyo. Kwilizwe lam, ubungakanani beemarike zeemveliso zokunakekelwa kwesikhumba zenza i-51.62% yeemveliso zemichiza yemihla ngemihla, malunga nokuphindwe kabini kumyinge wehlabathi. Nangona kunjalo, imfuno yabathengi baseTshayina yezithambiso zemibala kunye neemveliso ze-perfume iphantsi kakhulu kunomndilili wehlabathi. Udidi lwezizwe ngezizwe lwezithambiso zemibala lubalelwa kwi-14%, kwaye ilizwe lam liyi-9.5% kuphela. Udidi lweziqholo lwehlabathi luthatha malunga ne-10.62%, ngelixa ilizwe lam liyi-1.70% kuphela. . Idatha evela kwiZiko loPhando loShishino lwaseTshayina liqikelela ukuba ekupheleni kuka-2019, ubungakanani bemarike bubonke boshishino lwemveliso yolusu lwelizwe lam kulindeleke ukuba budlule kwi-200 yeebhiliyoni zeeyuan.
Indlela yoPhuhliso lweShishini
Ukufika kokuphuculwa kokusetyenziswa kwenze abathengi banikele ingqalelo ngakumbi kumgangatho wemveliso, kwaye bazimisele ngakumbi ukuhlawula iimveliso ezingabizi kakhulu. Okwangoku, iibrendi zamazwe aphesheya zihlala ngokuqinileyo kwimarike ephezulu, kwaye iibrendi zaseTshayina zasekhaya zifuna ukufumana intengiso eyomeleleyo kwaye zifuna ukusebenza kweendleko eziphezulu ukufumana ukuqondwa kwabathengi. Emva kokungena kwi-2016, igama elithi "imveliso yasekhaya entsha" iye yaba yindlela elandelwa ziimpawu zaseTshayina.
Ayisiyiyo kuphela imveliso yemveliso yaseTshayina, kodwa nakwishishini lezithambiso laseTshayina, iibrendi zezithambiso zasekhaya nazo ziqalise intshukumo entsha yemveliso yasekhaya. Kwixesha elizayo, iibrendi zengingqi zaseTshayina zinokubamba imarike ngoncedo lomgangatho ophezulu kunye namaxabiso aphakathi.
Kwiminyaka emi-5 ukuya kweli-10 ezayo, iibrendi zasekhaya ziya kunyuka ngokuthe ngcembe, kwaye iibrendi zasekhaya kwimarike yezithambiso zasekhaya kulindeleke ukuba zithathe indawo yeempawu zangaphandle ngokuthe ngcembe. Maninzi amathuba ophuhliso kwiimveliso zasekhaya ezinje ngeHerborist, iHanhu, iPechoin, kunye neProya.
Ixesha lokuposa: Aug-23-2022
