Ho latela data ea morao-rao e tsoang naheng ea naha ho tloha ka Pherekhong 2019, keketseho ea naha ea inthanete e fihlang selemo sa lilemo tse 17.8%. Har'a bona, thekiso ea thekiso ea thepa ea inthanete e ne e le 2,393.3 Billion Yuan, keketseho ea thepa ea 18.6% ea bareki ba sechaba
Lilemong tsa morao tjena, indasteri ea thekiso ea inthanete e atlehile. Ho tloha mookong oa lapeng, dijithalehi, ntlafatso ea lapeng, liaparo le phallo ea phallo ea lebenkele la marang-rang e se e tumme, 'me lihlahisoa tse hlahelletseng li se li fetohile. E ntlafalitse haholo nts'etsopele ea indasteri eohle ea inthanete.
At the same time, China's online retail has entered a "new consumption era" of branding, quality, green and intelligent. Khōlo e tsoelang pele ea moruo oa lehae o tsamaisa nts'etsopele e tsoelang pele ea mahoriso a boleng bo holimo marang-rang, 'me indasteri e macha, mamate a macha. Retail Inthanete Ha a na phello e matla moruong oa Chaena, empa e boetse e kopanya litlhoko tsa maemo a mangata le tse fapaneng tsa lihlopha tsa bareki, le ho fetisa ho eketsehileng bokhoni ba ho senya.
Ho tloha ponong ea khoebo ea barekisi ba litlolo: Ka April 2019, keketseho ea libaka tsa marang-rang e ne e le Yaan ea lilemo li 21,7%, 'me sekhahla se seholo se ile sa fokotsa; Ho tloha ka Pherekhong ho fihlela ka la 2019 2019, thekiso ea maoto le naha e ne e le Yuan ea 96.2 Mongoan Yuan ea selemo sa 96.2 billion Yuan. Bapisoa le keketseho ea 10,0%.
Ho latela maemo a marang-rang a inthaneteng a ho lumellana le indasteri ea letlalo: Houo, Skhalal, Holo ea tlhaho, Hhichun, HHHENKUN Har'a bona, karolo ea mmaraka ea tlhokomelo ea letlalo la poso e ntse e tsoela pele ho hapa boemo bo holimo, account bakeng sa 5.1%. Taba ea bobeli, 'maraka oa Sc-ii o ile oa ikarabella bakeng sa 3.9%, ea bobeli ba maemo.
Ho tloha ponong ea sehlopha sa litlolo tsa litlolo, 'maraka oa naha ea bokahohleng o bonts'a litšobotsi tsa tikoloho. Naheng ea heso, boholo ba mmaraka oa lihlahisoa tsa tlhokomelo ea letlalo bakeng sa li-account tsa tlhokomelo ea letlalo bakeng sa li-account tsa tlhokomelo ea letlalo bakeng sa 51.62% ea lihlahisoa tsa lik'hemik'hale tsa letsatsi le letsatsi, tse ka bang karolelano ea kakaretso ea lefatše. Leha ho le joalo, tlhokeho ea bareki ba Machaena 'tlhokahalo ea lihlahisoa tsa mebala ea mebala le lihlahisoa tsa perfume li tlase haholo ho feta karolelano ea lefats'e. Li-account tsa mebala ea Lefatše tsa mebala ea li-cosmetics tsa 14%, le naha ea ka e 9.5%. Litlaleho tsa mekhahlelo ea lefatše tse ka bang 10,62%, ha naha ea ka e sa tsoa ngola feela 1.70%. . Lintlha tse tsoang khoebong ea khoebo ea China li bolela esale pele hore qetellong ea Setsi sa lichelete sa naha se lebelletsoeng ho feta Yuan e 200.
Tloaelo ea Ntlafatso ea Indasteri
Ho fihla ha lintlafatso ho entse hore bareki ba lokisetse tlhokomelo e ngata ho sehlahisoa, 'me ba ikemiselitse ho lefella lihlahisoa tse batloang chelete. Hajoale, Brand ea machabeng e tiile 'marakeng o phahameng,' me limaraka tsa China li batla ho fumana 'maraka o matla oa ho fumana tšebetso ea theko e phahameng ho fumana tumello ea bareki. Kamora ho kena ka 2016, poleloana "lihlahisoa tse ncha tsa lapeng" e fetohile tataiso e hateloang ke Brands Brands.
Ha se indasteri ea baeti ea matsoho feela, empa hape le indasteri ea China ea Chaena, lihlahisoa tsa mahoohoo a mahareng le tsona li hlomme mokhatlo o mocha oa sehlahisoa. Nakong e tlang, mabitso a China a lehae a ka 'na a hapa' maraka ka thuso ea litheko tsa boleng bo phahameng le bophahamo ba bohareng.
Lilemong tse 5 ho isa ho tse 10, ho tla ba le mabitso a lehae butle-butle, le li-Brands tsa lehae ka 'marakeng oa batho ba bangata li le haufi le tsona butle-butle mabitso a tsoang linaheng tse ling. Ho na le menyetla e mengata ea ntlafatso ea lihlahisoa tsa lehae tse kang Hernhurist, Hanhu, Pechoin le Proya.
Nako ea poso: Aug-23-2022
