Sekureva kweiyo yazvino data kubva kuNational Bureau yehuwandu, kubva kuna Ndira kusvika Kubvumbi 2019, iyo National Online Kutengesa Yakasvika 3,043,9 Bhirioni Yuan, kuwedzera kwegore rose kwe15 178%. Pakati pavo, iyo online yekutengesa zvinhu zvenguva yemuviri yaive 2,393 mabhiriyoni Yuan, kuwedzera kwe24.2%, accounting ye 18.6% yeiyo yakazara yekutengesa yekutengesa zvinhu zvekutengesa zvemagariro
Mumakore achangopfuura, iyo online indasitiri yekudzokorora yabudirira. Kubva pamidziyo yemumba, nhare yedhijitari, yekuvandudzwa kwemberi, zvipfeko uye zvigadzirwa zvehofisi zvenguva yakareba zvakazara, chikamu chacho chakapfumiswa, uye zvigadzirwa zvinobuda zvakakurumbira. Yakakwidza kwazvo kukura kweiyo yese online online dzevira.
Panguva imwecheteyo, China's online retail yakapinda mu "New play era" yekukwenenzvera, mhando, yakasvibira uye yakangwara. Kukura kwekuenderera kwehupfumi hwekushandisa kweimba kunotyaira kukurumidza kuenderera mberi kweiyo yepamusoro-mhando Online retail haingove nemhedzisiro yekutyaira yakasimba pane hupfumi hweChina, asi zvakare inosangana nezvinodiwa zvevatanhatu uye zvakawandisa zvemapoka evatengi, uyezve hazvifambe zvinogoneka zvevatano.
Kubva pamaonero ekutengesa zvechitoro kweinzvimbo dzekutengesa Kubva muna Ndira kusvika Kubvumbi 2019, iyo nyika cosmetic yekutengesa yaive mazana mapfumbamwe nemakumi mapfumbamwe nemashanu, gore-pagore-gore rinowedzera makumi mapfumbamwe nemakumi maviri nemakumi matatu emadhora Yuan. Zvichienzaniswa nekuwedzera kwe10%.
Kutonga kubva kuPamhepo Retail mamiriro eChinese cheSutu Indasitiri: Iyo yepamusoro10 Bronds yeGanda Chekutengesa Sutu muna Kubvumbi 2019 Pakati pavo, kugovera kwemusika wePost-Brand Comm Contact Seti inoenderera mberi yekugara kumusoro chinzvimbo, accounting ye5,1%. Chechipiri, iyo SK-II Musika Wakagadziriswa ye3,9%, chinzvimbo chechipiri.
Kubva pamaonero emhando yeCosmetics chikamu, musika wedzinza wedzinza unoratidza mutsauko wedunhu. Munyika yangu, saizi yemusika yeganda rekuchengetedza ganda zvigadzirwa zve 51.62% yezvigadzirwa zvezuva nezuva zveMakemikari, izvo zvinenge zviviri zvakapetwa kaviri nyika. Nekudaro, maChinese anotenga 'zvinodiwa zvemavara emavara uye mafuta ezvigadzirwa zvakadzikira zvakanyanya kupfuura iyo yepasi rese. Iyo Global color cosmetics yekambani account ye14%, uye nyika yangu chete 95%. Iyo Global PerfumE CATEGORY MAHARA About 10.62%, nepo nyika yangu chete 1.70%. . Dhata kubva kuChina Bhizinesi Indasitiri Institute inofungidzira kuti nekupera kwe19 gore reGanda rekutarisira kweganda rekodhi rinotarisirwa kupfuura mazana maviri emabhiriyoni yuan.
Indasitiri Development Trend
Kusvika kwekushandisa kusimudzira kwakaita kuti vatengi vatarisire zvakanyanya kune zvigadzirwa zvechigadzirwa, uye ivo vanoda kubhadhara zvigadzirwa-zvinobudirira zvigadzirwa. Parizvino, mabrambera epasi rese anogara musika wepamusoro-soro, uye maChinese veChinese veChinese vanoda kuwana musika wakasimba uye unoda maitiro epamusoro kuti uwane kuzivikanwa kwevatengi. Mushure mekupinda 2016, izwi rekuti "zvigadzirwa zvitsva zveimba" zvave iko kutungamirirwa neicho maChinese.
Kwete indasitiri yeChina chete yekugadzira, asiwo muChina yeCosmetics indasitiri, manyorerwo cosmetics bronds akaisa zvakare kubva pane nyowani yekufambisa yechigadzirwa. Mune ramangwana, maChinese veChinese veChinese vanogona kubata musika nerubatsiro rwemhando yepamusoro-yakadzika uye yepakati-mitengo.
Mumakore mashanu kusvika gumi kusvika gumi, mabhenefiti emunharaunda anosimuka zvishoma nezvishoma, uye mabhurawuti emunharaunda mumusika wezvematombo ari kutarisirwa kutsiva zvishoma nezvishoma. Kune mikana yakawanda yekuvandudza mikana yemhando yemuno sechiitiko, Hanshu, Pochoin, uye Proya.
Kutumira Nguva: Aug-23-2022
