Zvinoenderana neazvino data kubva kuNational Bureau of Statistics, kubva muna Ndira kusvika Kubvumbi 2019, kutengeswa kwenyika pamhepo kwakasvika 3,043.9 bhiriyoni yuan, gore negore kuwedzera kwe17.8%. Pakati pavo, kutengesa kwepamhepo kwekutengesa kwezvinhu zvenyama kwaive 2,393.3 bhiriyoni yuan, kuwedzera kwe22.2%, kuverengera 18.6% yehuwandu hwekutengesa kwekutengesa kwezvinhu zvevatengi zvemagariro.
Mumakore achangopfuura, indasitiri yekutengesa online yakabudirira. Kubva pamidziyo yemumba, nharembozha, kuvandudzwa kwemba, zvipfeko uye zvipfeko kusvika pakudya kutsva, zvekushandisa muhofisi, nezvimwewo, chikamu chekufukidzwa kwezvitoro zvepamhepo chakaramba chichiwedzerwa, chikamu chave chichiwedzerwa, uye zvigadzirwa zviri kubuda zvave zvakakurumbira. Yakasimudzira zvakanyanya kuvandudzwa kwese online retail industry.
Panguva imwecheteyo, yekutengesa kwepamhepo yeChina yakapinda "munguva nyowani yekushandisa" yekumaka, mhando, girinhi uye nehungwaru. Kuenderera mberi kwekukura kwehupfumi hwekushandisa mudzimba kunofambisa kuenderera mberi kwepamusoro-mhando yekutengesa online, uye kukurumidza kusimuka kwemaindasitiri matsva, mafomati matsva uye mhando nyowani. Zvekutengesa zvepamhepo hazvisi chete zvine simba rekutyaira pahupfumi hweChina, asi zvakare zvinosangana nezvakawanda-nhanho uye zvakasiyana zvinodiwa zvemapoka evatengi, uye zvichiwedzera kuburitsa mukana wekushandisa wevagari.
Kubva pakuona kwekutengesa kwekutengesa kweindastiri yezvizoro: muna Kubvumbi 2019, kutengeswa kwezvizoro munyika yose kwaiva 21 bhiriyoni yuan, gore negore kuwedzera kwe6.7%, uye kuwedzera kwekukura kwakaderera; kubva muna Ndira kusvika Kubvumbi 2019, kutengeswa kwezvizorwa kwenyika kwaive 96.2 bhiriyoni yuan, gore-pa-gore kuwedzera kwe96.2 bhiriyoni yuan. Kuenzaniswa nekuwedzera kwe10.0%.
Tichitarisa kubva kumamiriro ekutengesa epamhepo eindasitiri yekuchengeta sutu: iwo TOP10 mabhureki ekuchengeta ganda sutu yekutengesa online muna Kubvumbi 2019 ndeaya: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. Pakati pavo, chikamu chemusika che post-brand ganda chekuchengetedza seti chakaramba chichitora chinzvimbo chepamusoro, chichiverengera 5.1%. Chechipiri, musika weSK-II wakaverengera 3.9%, chinzvimbo chechipiri.
Kubva pamaonero echikamu chezvizoro, musika wezvizoro wenyika yangu unoratidza hunhu hwakasiyana hwedunhu. Munyika yangu, saizi yemusika yezvigadzirwa zvekuchengetedza ganda inokwana 51.62% yezvese zvemazuva ese zvigadzirwa zvemakemikari, zvinova zvakapetwa kaviri avhareji yepasi rose. Nekudaro, kudiwa kwevatengi veChinese kwezvizorwa zvemavara uye zvigadzirwa zvepefiyumu kwakadzikira zvakanyanya pane avhareji yenyika. Chikamu chepasi rose chezvizoro zvemavara chinomiririra 14%, uye nyika yangu chete 9.5%. Chikwata cheperfume chepasi rose chinosvika 10.62%, nepo nyika yangu ichingova 1.70%. . Dhata kubva kuChina Bhizinesi Indasitiri Research Institute inofanotaura kuti pakupera kwa2019, saizi yemusika yese yeindasitiri yezvigadzirwa zveganda renyika yangu inotarisirwa kudarika mabhiriyoni mazana maviri eyuan.
Indasitiri Development Trend
Kusvika kwekuvandudzwa kwekushandisa kwaita kuti vatengi vatarise zvakanyanya kunaka kwechigadzirwa, uye ivo vanonyanya kuda kubhadhara kune zvinodhura zvigadzirwa. Parizvino, mabhureki epasi rese anogara pamusika wepamusoro-soro, uye mabhureki emuno eChinese anoda kuwana musika wakasimba uye anoda kudhura kwakanyanya kuita kuti azivikanwe nevatengi. Mushure mekupinda muna 2016, izwi rekuti "zvigadzirwa zvitsva zvemumba" rave kutungamira kunoteverwa nemhando dzeChinese.
Kwete chete indasitiri yekugadzira yeChina, asiwo muindasitiri yezvizorwa yeChina, mabhureki ezvizorwa epamba akatangisa kufamba kutsva kwechigadzirwa chepamba. Mune ramangwana, mhando dzemuno dzeChinese dzinogona kutora musika nerubatsiro rwemhando yepamusoro-yepamusoro uye yepakati-renji mitengo.
Mumakore mashanu kusvika gumi anotevera, mhando dzemuno dzichasimuka zvishoma nezvishoma, uye mabhureki emuno mumusika wezvizoro wepamba anotarisirwa kutsiva zvishoma nezvishoma mhando dzekunze. Kune yakawanda mikana yekusimudzira yemhando dzemuno seHerborist, Hanhu, Pechoin, uye Proya.
Nguva yekutumira: Aug-23-2022
