Dukurikije amakuru aheruka muri Biro y'igihugu, kuva muri Mutarama kugeza muri Mata 2019, igurisha ry'igihugu rishinzwe gucuruza ku ijana ryageze muri miliyari 3.043.9, umwaka w'intama. Muri bo, kugurisha kumurongo bicuruza ibicuruzwa byahoze ari 2,393.3
Mu myaka yashize, inganda zicuruza kumurongo zateye imbere. Kuva mubikoresho byo murugo, mobile ya digital, iterambere ryurugo, imyambaro nimyenda yo gukoresha ibiryo bishya, kandi icyiciro cyakomeje gushingwa, kandi ibicuruzwa biboneka byamenyekanye. Yateje imbere cyane iterambere ryinganda zose zo kugurisha kumurongo.
Muri icyo gihe, mu Bushinwa bwo kugurisha kumurongo yinjiye "ibihe bishya byo gukoresha" ibimenyetso, ubuziranenge, icyatsi nubwenge. Ubwiyongere bukomeza bwo gukoresha ubukungu bwimbere butwara iterambere rihoraho ryuburyo bwo gucuruza kumurongo wo murwego rwohejuru, kandi kuzamuka kw'inganda nshya, imiterere mishya hamwe na moderi nshya. Kugurisha kumurongo ntabwo bifite ingaruka zikomeye gusa mu bukungu bw'Ubushinwa, ariko nanone buhura n'ibibazo byinshi n'ibikenewe mu matsinda y'abaguzi, kandi bikaba birekura ubushobozi bwo gukoresha abaturage.
Dukurikije uko kugurisha Inganda zicuruza igabanuka: Muri Mata 2019, igurisha ry'igihugu ricururizwa mu gihugu ryari miliyari 21, amafaranga y'umwaka .7%, kandi umubare w'iterambere ryatinze; Kuva muri Mutarama kugeza kuri Mata 2019, kugurisha igihugu cyo kwisiga byigihugu ni miliyari 96.2. Yuan Ugereranije no kwiyongera 10.0%.
Gucira imanza zo kugurisha kumurongo wunganda zitagira uruhu: Ibicuruzwa bya Top10 byo kwita ku ruhu. Muri bo, umugabane w'isoko ya nyuma y'uruhu rwa nyuma wakomeje gufata umwanya wo hejuru, ubaruramari kuri 5.1%. Icya kabiri, isoko rya SK-II ibara 3,9%, urutonde rwa kabiri.
Dukurikije icyiciro cyo kwisiga, isoko ry'igihugu cyanjye ryo kwisiga ryerekana imiterere itandukanye y'akarere. Mu gihugu cyanjye, ingano yisoko ryibicuruzwa byita ku ruhu Nyamara, abaguzi b'Abashinwa bavuga ko amavuta yo kwisiga no kwisiga hamwe n'ibicuruzwa bya parufe biruta cyane ugereranije n'isi. Ibara ryinyamanswa ku isi Icyiciro cya 9%, n'igihugu cyanjye 25% gusa. Icyiciro cya parfume ku isi kigera kuri 10.62%, mugihe igihugu cyanjye 1.70%. . Biteganijwe ko amakuru ava mu kigo cy'ubucuruzi bw'Ubushinwa ahamya ko mu mpera z'umwaka wa 2019, biteganijwe ko inganda rusange z'inganda z'ibicuruzwa mu gihugu cyanjye zirenga miliyari 200.
Iterambere ry'inganda
Ukuza kwamamaza ibicuruzwa byatumye abaguzi bitondera cyane ubuziranenge bwibicuruzwa, kandi bafite ubushake bwo kwishyura ibicuruzwa byiza. Kugeza ubu, ibirango mpuzamahanga bifata neza isoko ryigihe cyimisozi miremire, hamwe nibirango byabashinwa byaho bifuza kubona isoko rikomeye kandi bakeneye imikorere yo hejuru kugirango umuntu amenyekana. Nyuma yo kwinjira mu 2016, ijambo "ibicuruzwa bishya byo mu ngo" byabaye icyerekezo gikurikiranwa n'ibirango by'Abashinwa.
Ntabwo ari inganda zubushinwa gusa, ariko no mu nganda z'amavuta y'Ubushinwa, ibirango byo mu gihugu nabyo byanze bikunze bikurikirana. Mugihe kizaza, ibirango byabashinwa byaho birashobora gufata isoko hamwe nubufasha bwimirire miremire yo hejuru hamwe nibiciro biri hagati.
Mu myaka 5 kugeza 10 iri imbere, ibinyabuzima byaho bizamuka buhoro buhoro, kandi ibirango byaho byita ku isoko ryo kwisiga byo murugo biteganijwe ko bizasimbuza buhoro buhoro ibirango byamahanga. Hariho amahirwe menshi yiterambere kubirango byaho nkumunyamahanga, hanshu, pechoin, na proya.
Igihe cya nyuma: Aug-23-2022
