Nk’uko imibare iheruka gutangwa n’ikigo cy’igihugu gishinzwe ibarurishamibare, kuva muri Mutarama kugeza muri Mata 2019, igurishwa ry’igihugu ku rubuga rwa interineti ryageze kuri miliyari 3,043.9, umwaka ushize wiyongereyeho 17.8%. Muri byo, kugurisha ibicuruzwa ku rubuga rwa interineti byari miliyari 2,393.3, byiyongereyeho 22.2%, bingana na 18.6% by’ibicuruzwa rusange by’ibicuruzwa rusange
Mu myaka yashize, inganda zicuruza kumurongo zateye imbere. Kuva ku bikoresho byo mu rugo, kuri terefone igendanwa, guteza imbere urugo, imyambaro n'imyambaro kugeza ku biryo bishya, ibikoresho byo mu biro, n'ibindi, icyiciro cyo gukwirakwiza ibicuruzwa kuri interineti cyakomeje kwagurwa, icyiciro cyakomeje gukungahazwa, kandi ibicuruzwa bivuka bimaze kumenyekana. Yateje imbere cyane iterambere ryinganda zose zicuruza kumurongo.
Muri icyo gihe, Ubushinwa bugurisha kuri interineti bwinjiye mu "bihe bishya byo gukoresha" byo kwamamaza, ubuziranenge, icyatsi n'ubwenge. Ubwiyongere bukomeje bw’ubukungu bw’imbere mu gihugu butera imbere guhora mu bucuruzi bwo mu rwego rwo hejuru bwo mu rwego rwo hejuru, no kuzamuka kwihuse kw’inganda nshya, imiterere mishya n’uburyo bushya. Gucuruza kuri interineti ntabwo bigira ingaruka zikomeye ku bukungu bw’Ubushinwa, ahubwo binuzuza ibyifuzo byinshi kandi bitandukanye by’amatsinda y’abaguzi, kandi bikomeza kwerekana ubushobozi bw’imikoreshereze y’abaturage.
Dufatiye ku kugurisha ibicuruzwa by’amavuta yo kwisiga: muri Mata 2019, kugurisha ibicuruzwa byo kwisiga mu gihugu byari miliyari 21 z'amayero, umwaka ushize byiyongereyeho 6.7%, kandi umuvuduko w’iterambere waragabanutse; kuva muri Mutarama kugeza muri Mata 2019, kugurisha ibicuruzwa byo kwisiga mu gihugu byari miliyari 96.2, byiyongereyeho umwaka ushize byiyongereyeho miliyari 96.2. Ugereranije no kwiyongera kwa 10.0%.
Urebye uko gucuruza kumurongo byinganda zita ku ruhu: ibirango bya TOP10 byita ku ruhu rwo kugurisha uruhu muri Mata 2019 ni: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Inzu Kamere, Zhichun, HKH. Muri byo, umugabane w isoko wibicuruzwa byita ku ruhu nyuma y’ibicuruzwa byakomeje gufata umwanya wa mbere, bingana na 5.1%. Icya kabiri, isoko rya SK-II ryagize 3,9%, riza kumwanya wa kabiri.
Ukurikije ibyiciro byo kwisiga, isoko ryamavuta yo kwisiga yigihugu cyanjye yerekana ibiranga akarere. Mu gihugu cyanjye, ingano y’ibicuruzwa byita ku ruhu bingana na 51,62% by’ibicuruzwa bikomoka ku miti ya buri munsi, bikubye kabiri ikigereranyo cy’isi. Nyamara, abaguzi b’abashinwa bakeneye amavuta yo kwisiga hamwe nibicuruzwa bya parufe biri munsi yikigereranyo cyisi. Icyiciro cyo kwisiga ku isi kigizwe na 14%, naho igihugu cyanjye 9.5% gusa. Icyiciro cya parfum ku isi kingana na 10,62%, mugihe igihugu cyanjye 1.70% gusa. . Amakuru aturuka mu kigo cy’ubushakashatsi mu bucuruzi bw’Ubushinwa avuga ko mu mpera za 2019, ingano y’isoko rusange y’inganda zita ku ruhu rw’igihugu cyanjye ziteganijwe kurenga miliyari 200.
Iterambere ry'inganda
Kugera kwa kuzamura ibicuruzwa byatumye abaguzi bitondera ubwiza bwibicuruzwa, kandi bafite ubushake bwo kwishyura ibicuruzwa bihendutse. Kugeza ubu, ibirango mpuzamahanga bifata neza isoko ryo mu rwego rwo hejuru, kandi ibirango by’abashinwa byaho bifuza kubona isoko rikomeye kandi bikeneye imikorere ihenze kugirango abantu bamenyekane. Nyuma yo kwinjira mu 2016, ijambo "ibicuruzwa bishya byo mu gihugu" ryahindutse icyerekezo gikurikizwa n’ibirango by’Ubushinwa.
Ntabwo ari inganda zikora inganda mu Bushinwa gusa, ahubwo no mu nganda zo kwisiga zo mu Bushinwa, ibirango byo kwisiga byo mu gihugu nabyo byatangije ibikorwa bishya byo mu gihugu. Mu bihe biri imbere, ibirango by’abashinwa byaho bishobora gufata isoko hifashishijwe ibiciro byo mu rwego rwo hejuru ndetse n’ibiciro byo hagati.
Mu myaka 5 kugeza 10 iri imbere, ibirango byaho bizagenda byiyongera buhoro buhoro, kandi ibicuruzwa byaho mumasoko yo kwisiga yimbere mu gihugu biteganijwe ko bizasimbura buhoro buhoro ibirango byamahanga. Hariho amahirwe menshi yiterambere kubirango byaho nka Herborist, Hanshu, Pechoin, na Proya.
Igihe cyo kohereza: Kanama-23-2022
