Malinga ndi zidziwitso zaposachedwa kwambiri kuchokera ku National Bureau of Statistics, kuyambira Januware mpaka Epulo 2019, malonda ogulitsa pa intaneti adafika pa 3,043.9 biliyoni ya yuan, zomwe zikuwonjezeka chaka ndi 17.8%. Mwa iwo, malonda ogulitsa pa intaneti anali 2,393.3 biliyoni ya yuan, kuwonjezeka kwa 22.2%, kuwerengera 18.6% ya malonda onse ogulitsa katundu wa anthu ogula.
M'zaka zaposachedwa, malonda ogulitsa pa intaneti akuyenda bwino. Kuchokera pazida zam'nyumba, mafoni am'manja, kukonza kunyumba, zovala ndi zovala mpaka zakudya zatsopano, zinthu zamaofesi, ndi zina zambiri, gulu lazogulitsa pa intaneti lakulitsidwa mosalekeza, gululi lalemeretsedwa mosalekeza, ndipo zinthu zomwe zikubwera zatchuka. Zalimbikitsa kwambiri chitukuko cha malonda onse ogulitsa pa intaneti.
Nthawi yomweyo, malonda aku China pa intaneti adalowa mu "nyengo yatsopano yogwiritsira ntchito" ya chizindikiro, mtundu, wobiriwira komanso wanzeru. Kukula kosalekeza kwachuma chogwiritsa ntchito m'nyumba kumapangitsa kupititsa patsogolo kutukuka kwa malonda apamwamba pa intaneti, komanso kukwera mwachangu kwa mafakitale atsopano, mawonekedwe atsopano ndi mitundu yatsopano. Kugulitsa pa intaneti sikumangokhudza kwambiri chuma cha China, komanso kumakwaniritsa zosowa zamagulu osiyanasiyana ogula, ndikuwonjezeranso mwayi wogwiritsa ntchito anthu okhalamo.
Kuchokera pakuwona kugulitsa kwamakampani opanga zodzoladzola: mu Epulo 2019, malonda ogulitsa zodzoladzola mdziko lonse anali 21 biliyoni ya yuan, kuwonjezeka kwa chaka ndi 6.7%, ndipo kukula kwachepa; kuyambira Januware mpaka Epulo 2019, malonda ogulitsa zodzoladzola mdziko lonse anali 96.2 biliyoni ya yuan, kuwonjezereka kwa chaka ndi yuan biliyoni 96.2. Poyerekeza ndi kuwonjezeka kwa 10.0%.
Potengera zomwe zikuchitika pa intaneti pamakampani osamalira khungu: mitundu ya TOP10 yazovala zosamalira khungu pa intaneti mu Epulo 2019 ndi: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. Pakati pawo, gawo lamsika lamakasitomala amtundu wa post-brand likupitilizabe kukhala pamalo apamwamba, kuwerengera 5.1%. Chachiwiri, msika wa SK-II umakhala ndi 3.9%, ndikuyika pachiwiri.
Malinga ndi gulu la zodzoladzola, msika wa zodzoladzola wakudziko langa ukuwonetsa mawonekedwe apadera amderali. M'dziko langa, kukula kwa msika wazinthu zosamalira khungu kumakhala 51.62% yazinthu zonse za tsiku ndi tsiku, zomwe ndi pafupifupi kawiri padziko lonse lapansi. Komabe, zomwe ogula aku China amafuna zodzikongoletsera zamitundu ndi zonunkhiritsa ndizotsika kwambiri kuposa kuchuluka kwapadziko lonse lapansi. Gulu la zodzoladzola zamtundu wapadziko lonse lapansi ndi 14%, ndipo dziko langa ndi 9.5% yokha. Mafuta onunkhira padziko lonse lapansi amakhala pafupifupi 10.62%, pomwe dziko langa ndi 1.70% yokha. . Zambiri zochokera ku China Business Industry Research Institute zikuneneratu kuti pofika kumapeto kwa chaka cha 2019, kukula kwa msika wamakampani opanga zosamalira khungu kudziko langa akuyembekezeka kupitilira 200 biliyoni.
Mchitidwe Wachitukuko Wamakampani
Kufika kwa kukweza kwa zinthu zomwe amagwiritsira ntchito kwachititsa kuti ogula aziganizira kwambiri za khalidwe lazogulitsa, ndipo ali okonzeka kulipira zinthu zotsika mtengo. Pakadali pano, mitundu yapadziko lonse lapansi imakhala pamsika wapamwamba kwambiri, ndipo ma brand aku China akumaloko akufuna kupeza msika wamphamvu ndipo amafunikira magwiridwe antchito okwera mtengo kuti azindikire ogula. Pambuyo polowa mu 2016, mawu akuti "zatsopano zapakhomo" adakhala njira yotsatiridwa ndi mitundu yaku China.
Osati mafakitale aku China okha, komanso makampani opanga zodzikongoletsera ku China, zodzikongoletsera zapakhomo zayambitsanso kayendedwe katsopano kanyumba. M'tsogolomu, mitundu yaku China yaku China ikhoza kulanda msika ndi chithandizo chamitengo yapamwamba komanso yapakati.
Pazaka 5 mpaka 10 zikubwerazi, mitundu yakumaloko idzakwera pang'onopang'ono, ndipo malonda am'deralo pamsika wa zodzoladzola akuyembekezeredwa kuti asinthe pang'onopang'ono mitundu yakunja. Pali mipata yambiri yachitukuko chamitundu yakomweko monga Herborist, Hanshu, Pechoin, ndi Proya.
Nthawi yotumiza: Aug-23-2022
