Raws li cov ntaub ntawv tshiab tshaj plaws los ntawm National Bureau of Statistics, txij lub Ib Hlis Ntuj txog Lub Plaub Hlis 2019, lub teb chaws muag khoom muag hauv online tau mus txog 3,043.9 billion yuan, ib xyoos ib zaug nce ntawm 17.8%. Ntawm lawv, kev muag khoom hauv online ntawm cov khoom siv lub cev yog 2,393.3 billion yuan, nce 22.2%, suav txog 18.6% ntawm tag nrho cov khw muag khoom muag ntawm cov khoom siv hauv zej zog.
Hauv xyoo tas los no, kev lag luam muag khoom hauv online tau vam meej. Los ntawm cov khoom siv hauv tsev, cov xov tooj ntawm tes, kev txhim kho hauv tsev, khaub ncaws thiab khaub ncaws rau cov khoom noj tshiab, cov khoom siv hauv chaw ua haujlwm, thiab lwm yam, cov qeb ntawm cov khw muag khoom hauv online tau txuas ntxiv mus, cov qeb tau txuas ntxiv mus ntxiv, thiab cov khoom lag luam tawm tau nrov. Nws tau txhawb txoj kev loj hlob ntawm tag nrho cov khw muag khoom hauv online.
Nyob rau tib lub sijhawm, Tuam Tshoj cov khw muag khoom hauv online tau nkag mus rau "cov khoom siv tshiab" ntawm cov khoom lag luam, zoo, ntsuab thiab ntse. Kev loj hlob tsis tu ncua ntawm kev lag luam kev noj haus hauv tsev ua rau muaj kev txhim kho tsis tu ncua ntawm cov khw muag khoom zoo hauv online, thiab kev nce siab ntawm kev lag luam tshiab, cov qauv tshiab thiab cov qauv tshiab. Cov khw muag khoom hauv online tsis yog tsuas yog muaj kev tsav tsheb muaj zog rau Tuam Tshoj txoj kev lag luam, tab sis kuj ua tau raws li ntau theem thiab ntau hom kev xav tau ntawm pawg neeg siv khoom, thiab ntxiv rau kev siv cov peev txheej ntawm cov neeg nyob hauv.
Los ntawm qhov kev xav ntawm cov khw muag khoom ntawm kev lag luam tshuaj pleev ib ce: nyob rau lub Plaub Hlis 2019, lub teb chaws cov khoom muag tshuaj pleev ib ce muag muag yog 21 billion yuan, ib xyoo-rau-xyoo nce ntawm 6.7%, thiab kev loj hlob qeeb; txij Lub Ib Hlis Ntuj mus txog Lub Plaub Hlis 2019, lub teb chaws cov khoom muag muag tshuaj pleev ib ce yog 96.2 billion yuan, ib xyoos ib zaug nce ntawm 96.2 billion yuan. Piv nrog rau qhov nce ntawm 10.0%.
Kev txiav txim siab los ntawm cov khw muag khoom hauv online ntawm kev lag luam tu tawv nqaij: TOP10 hom kev tu tawv nqaij hauv online khw muag khoom hauv lub Plaub Hlis 2019 yog: Hou, SK-II, L'Oreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. Ntawm lawv, kev sib koom ua lag luam ntawm cov khw muag khoom noj qab haus huv tau txuas ntxiv mus tuav txoj haujlwm saum toj kawg nkaus, suav txog 5.1%. Thib ob, SK-II kev lag luam suav txog 3.9%, qeb thib ob.
Los ntawm kev xav ntawm cov tshuaj pleev ib ce, kuv lub teb chaws cov tshuaj pleev ib ce ua lag luam qhia cov yam ntxwv hauv cheeb tsam. Hauv kuv lub tebchaws, kev lag luam loj ntawm cov khoom siv kho mob rau daim tawv nqaij suav txog 51.62% ntawm tag nrho cov khoom siv tshuaj niaj hnub, uas yog kwv yees li ob npaug ntawm lub ntiaj teb nruab nrab. Txawm li cas los xij, cov neeg siv khoom hauv Suav teb qhov kev thov rau cov tshuaj pleev ib ce xim thiab cov khoom siv tshuaj tsw qab yog qhov qis dua qhov nruab nrab hauv ntiaj teb. Cov tshuaj pleev ib ce thoob ntiaj teb suav nrog 14%, thiab kuv lub teb chaws tsuas yog 9.5%. Lub ntiaj teb naj hoom qeb suav txog li 10.62%, thaum kuv lub teb chaws tsuas yog 1.70%. . Cov ntaub ntawv los ntawm Tuam Tshoj Kev Lag Luam Kev Lag Luam Kev Tshawb Fawb Lub Tsev Haujlwm kwv yees tias los ntawm qhov kawg ntawm 2019, tag nrho kev lag luam loj ntawm kuv lub teb chaws cov khoom siv tu tawv nqaij kev lag luam yuav tsum tshaj 200 billion yuan.
Kev Tsim Kho Kev Lag Luam
Kev tuaj txog ntawm kev hloov khoom noj khoom haus tau ua rau cov neeg siv khoom txaus siab rau cov khoom lag luam zoo, thiab lawv txaus siab them rau cov khoom lag luam zoo. Tam sim no, cov khoom lag luam thoob ntiaj teb ruaj khov nyob hauv kev lag luam high-end, thiab cov khoom lag luam hauv Suav teb xav kom muaj kev lag luam muaj zog thiab xav tau kev ua haujlwm siab kom tau txais kev lees paub ntawm cov neeg siv khoom. Tom qab nkag mus rau xyoo 2016, lo lus "cov khoom siv hauv tsev tshiab" tau dhau los ua cov kev coj ua los ntawm Suav hom.
Tsis tsuas yog Tuam Tshoj txoj kev lag luam, tab sis kuj nyob rau hauv Tuam Tshoj cov tshuaj pleev ib ce kev lag luam, domestic tshuaj pleev ib ce hom kuj teem tawm ib tug tshiab domestic khoom txav. Nyob rau hauv lub neej yav tom ntej, lub zos Suav hom yuav txeeb lub lag luam nrog kev pab los ntawm high-end zoo thiab nruab nrab nqi.
Hauv 5 txog 10 xyoo tom ntej no, cov khoom lag luam hauv zos yuav maj mam nce, thiab cov khoom lag luam hauv zos hauv kev lag luam tshuaj pleev ib ce yuav tsum maj mam hloov cov npe txawv teb chaws. Muaj ntau txoj hauv kev txhim kho rau cov khoom lag luam hauv zos xws li Herborist, Hanshu, Pechoin, thiab Proya.
Post lub sij hawm: Aug-23-2022
