Wahi a ka ʻikepili hou loa mai ka National Bureau of Statistics, mai Ianuali a ʻApelila 2019, ua hōʻea ke kūʻai kūʻai kūʻai pūnaewele ʻāina i 3,043.9 biliona yuan, kahi hoʻonui makahiki o 17.8%. Ma waena o lākou, ʻo ke kūʻai aku ʻana o nā waiwai kino ma ka pūnaewele he 2,393.3 biliona yuan, kahi piʻi o 22.2%, helu no 18.6% o ka huina kūʻai kūʻai o nā mea kūʻai aku.
I nā makahiki i hala iho nei, ua ulu ka ʻoihana kūʻai pūnaewele. Mai nā mea hana hale, kelepona paʻalima, hoʻomaikaʻi hale, nā lole a me nā lole i ka meaʻai hou, nā lako keʻena, a me nā mea ʻē aʻe, ua hoʻonui mau ʻia ka uhi ʻana o nā hale kūʻai pūnaewele, ua hoʻonui mau ʻia ka ʻāpana, a ua kaulana nā huahana e kū mai ana. Ua hoʻolaha nui ia i ka hoʻomohala ʻana o ka ʻoihana kūʻai pūnaewele holoʻokoʻa.
Ma ka manawa like, ua komo ka hale kūʻai pūnaewele o Kina i kahi "manawa hoʻohana hou" o ka branding, quality, green and naʻauao. ʻO ka ulu mau ʻana o ka hoʻokele waiwai ʻai home e alakaʻi i ka hoʻomohala mau ʻana o nā hale kūʻai pūnaewele kiʻekiʻe, a me ka piʻi wikiwiki ʻana o nā ʻoihana hou, nā ʻano hou a me nā hiʻohiʻona hou. ʻO ka hale kūʻai pūnaewele ʻaʻole wale ka hopena ikaika i ka hoʻokele waiwai o Kina, akā hoʻokō pū nō hoʻi i ka nui-level a me nā pono like ʻole o nā hui mea kūʻai aku, a hoʻokuʻu hou i ka hiki ke hoʻohana ʻia o nā kamaʻāina.
Mai ka hiʻohiʻona o ke kūʻai aku ʻana o ka ʻoihana hoʻonaninani: i ʻApelila 2019, ʻo 21 biliona yuan ka kūʻai ʻana o nā mea kūʻai kūʻai kūʻai kūʻai, hoʻonui i ka makahiki he 6.7%, a ua lohi ka ulu ʻana; mai Ianuali a ʻApelila 2019, ʻo 96.2 biliona yuan ke kūʻai aku ʻana i nā mea kūʻai kūʻai kūʻai kūʻai, he hoʻonui makahiki o 96.2 biliona yuan. Hoʻohālikelike ʻia me ka piʻi ʻana o 10.0%.
Ke hoʻoholo nei mai ke kūlana kūʻai pūnaewele o ka ʻoihana lole mālama ʻili: ʻo nā TOP10 o nā lole mālama ʻili i ka hale kūʻai pūnaewele ma ʻApelila 2019: Hou, SK-II, LʻOreal, Pechoin, Aihuijia, BAUO, Olay, Natural Hall, Zhichun, HKH. I waena o lākou, ua hoʻomau ka māhele mākeke o nā ʻili mālama ʻili post-brand i ke kūlana kiʻekiʻe, ʻo 5.1%. ʻO ka lua, ʻo ka mākeke SK-II he 3.9%, ka lua o ka lua.
Mai ka hiʻohiʻona o ka māhele cosmetics, hōʻike ka mākeke cosmetics o koʻu ʻāina i nā hiʻohiʻona kūʻokoʻa. I koʻu ʻāina, ʻo ka nui o ka mākeke o nā huahana mālama ʻili he 51.62% o ka nui o nā huahana kemika i kēlā me kēia lā, ʻo ia hoʻi ʻelua ʻelua o ka awelika honua. Eia nō naʻe, ʻoi aku ka haʻahaʻa o ka noi o nā mea kūʻai aku Kina no nā mea hoʻonaninani kala a me nā huahana ʻala ma mua o ka awelika honua. He 14% ka māhele kala kala honua, a he 9.5% wale nō koʻu ʻāina. Ma kahi o 10.62% ka māhele ʻala honua, ʻoiai ʻo koʻu ʻāina he 1.70% wale nō. . Hōʻike ka ʻikepili mai ka China Business Industry Research Institute ma ka hopena o 2019, ʻoi aku ka nui o ka mākeke o ka ʻoihana mālama ʻili o koʻu ʻāina ma mua o 200 biliona yuan.
ʻOihana Hoʻomohala Hana
ʻO ka hōʻea ʻana mai o ka hoʻonui ʻana i ka hoʻohana ʻana i mea e nānā nui ai nā mea kūʻai aku i ka maikaʻi o ka huahana, a ua makemake nui lākou e uku no nā huahana kumu kūʻai. I kēia manawa, paʻa paʻa nā momi honua i ka mākeke kiʻekiʻe, a makemake nā mea Kina kūloko e loaʻa i kahi mākeke ikaika a pono i ka hana kumukūʻai kiʻekiʻe e loaʻa ai ka ʻike o ka mea kūʻai aku. Ma hope o ke komo ʻana i ka makahiki 2016, ua lilo ka huaʻōlelo "nā huahana hou" i alakaʻi i hahai ʻia e nā hōʻailona Kina.
ʻAʻole wale ka ʻoihana hana ʻo Kina, akā i loko o ka ʻoihana hoʻomaʻemaʻe o Kina, ua hoʻomaka pū nā mea hoʻonaninani kūloko i kahi neʻe huahana hou. I ka wā e hiki mai ana, hiki ke hopu ʻia nā māka Kina kūloko i ka mākeke me ke kōkua o nā kumukūʻai kiʻekiʻe a me nā kumukūʻai waena.
I nā makahiki he 5 a hiki i 10 e hiki mai ana, e piʻi mālie nā hōʻailona kūloko, a manaʻo ʻia nā hōʻailona kūloko i ka mākeke hoʻonaninani kūloko e hoʻololi mālie i nā hōʻailona haole. Nui nā manawa hoʻomohala no nā hōʻailona kūloko e like me Herborist, Hanshu, Pechoin, a me Proya.
Ka manawa hoʻouna: ʻAukake-23-2022
